Marco Cacciotto is a strategist and a political consultant since 1996, one the pioneers in Italy. He has advised more than 80 electoral campaigns at local, national and international level. As a top expert on communication and branding he is advisor of CEO’s , entrepreneurs and public figures that want to improve positioning, manage reputation, improve communication and leadership skills. Author of three books on political marketing and consulting, he is adjunct professor at the post graduate program in “Public and Political Communication” of the “Università degli Studi of Torino” where he teaches “Political Marketing and Electoral Campaigning”.