Massimo Rotunno is a rising political consultant with a strong academic foundation in Communication and Marketing from the University of Milan. He has achieved significant success in electoral campaigns for Giovanni Mori, Luca Boccoli, and Benedetta Scuderi of Alleanza Verdi – Sinistra Italiana, notably enhancing their vote counts through strategic use of social media and digital ads. His research focuses on aggressive communication in politics, and he contributes to academic conferences.